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Media Languages

Discuss how you use media languages in one of your coursework productions to create meaning for the audience. We used the following to create meaning through our music video. At A2, we created a music video. We were a girl band of three girls, we wanted to create a fun and loving music video which really represented us as a band and as a group of friends. We used media language and applied genre conventions. We will be analysing camera, editing, mise en scene and sound. When watching our music video, we wanted our audience to feel involved with the singers, we wanted them to feel like they knew them and that they could relate to what was going on and enjoy the fun scenes within the video. We incorporated Barthes theory of enigma codes into our music video by getting them o think of questions such as, how are he girls happy? how can I be as happy as them? Our audience seek these things from our music video, this is because our video promotes happiness and also helps to make people t...
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Genre Question

Apply the concept of genre to one of your coursework productions. Genre is the style or category of art, music or literature. Daniel Chandler is a theorist who says that 'genre is a type', he said that the genre should meet the audience expectations of the genre. In our film opening which we created at AS called 'On Track', we subverted the target audience's expectations, we did this by using two girls in the film rather than men which are mainly used in most sports films.We conformed the expectations by using the settings of the running track and the swimming pool. Steve Neale is a theorist who believes that genre is based on repetition and difference. The settings which we used were the running track, the swimming pool, the gym, the field and also the girl's houses. These settings all linked to the genre of the film which was sports, this made it easy for our audience to straight away identify our film genre which also meant that they were instantly engag...
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Audience Question

Audience is the group of people who watch your product. At A2 we created a music video, the target audience that we aimed our music video at was a wide range of ages. They ranged from 16-24 years old, this was a mix of both girls and boys which allowed us to gain more fans. We used psycho graphic profiling research in order to find out what or target audience was like. Due to doing this feedback, we found out that our audience was generally main streamers, which meant that they were the biggest type of audience group. We decided to sue social media as a way in which we would promote our band and also advertise our new and upcoming music video. This then meant that our audience knew that the music video was coming up and also when it was being released, this was due to them following us through this process. They were able to do this by following us on our social media pages, which we used because we felt this was the best way to target the ages of our audience due to them using soc...
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